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What You Can Do To Strengthen Health Care Delivery for MLK Day

Nathan Sheon Head Shot to Use

Nathan Sheon

The Rev. Dr. Martin Luther King Jr. (MLK) Day of Service will be recognized in communities across America on Monday, Jan. 20 as part of UnitedWe Serve – the President’s annual national call to service initiative. A powerful catalyst that organizes and promotes local volunteer programs to benefit diverse populations, it “empowers individuals, strengthens communities, bridges barriers, creates solutions to social problems, and moves us closer to Dr. King’s vision of a ‘Beloved Community.’”

Recognized as a “day on, not a day off” since 1994, the MLK Day of Service is the only federal holiday observed as a national day of service. The campaign’s programs address a wide range of issues that include poverty, education and access to food, in addition to sponsoring numerous initiatives that intersect with health care. This year, the MLK Day of Service aims to empower people to advocate for and educate their communities about how to live healthfully, from working out to making better eating choices and obtaining the latest information on implications of the Affordable Care Act (ACA).

Some of the ways you can help raise awareness about health interventions that will help your volunteering to last beyond one day, include:

  •  Organizing a local fitness event
  •  Informing people in your local community about how the new health care law effects them
  • Teaching a class on healthful cooking and eating
  •  Educating low- and middle-income families on opportunities to access affordable health care for their children

The MLK Day of Service website also includes a multitude of communications tools, such as:

But why serve on MLK Day and join the movement to help transform communities and improve health care delivery?

“Dr. King devoted his life to advancing equality, social justice, and economic opportunity for all, and taught us that everyone has a role to play in making America what it ought to be,” Robert Velasco II, acting CEO of the Corporation for National and Community Service, said in a statement. “Now more than ever, we need to take heed of Dr. King’s teachings and work together to achieve his dream. Volunteer service is a powerful way to strengthen economic opportunity. And when better to start than on the day we honor Dr. King?”

Organizers of the MLK Day of Service hope that by giving advocates and allies the tools and information to make their projects newsworthy, word of the initiative will spread – along with the success of new and innovative service projects. The event provides volunteers with the critical resources they need to establish grassroots campaigns and service projects that they believe will empower individuals and local communities to make more informed choices across the spectrum of health.

Now share your story. Are you participating in the MLK Day of Service, and if so, tell us why. Have you – or someone you know – volunteered in one or more programs? What impact did it have in your local community?

Categories: Access to Care

Real-Time Health Alerts Join Twitter to Expand Access to Public Health Information

Is Twitter now monitoring your allergies or sleeping patterns?

Linda Barlow

Linda Barlow

In today’s era of real-time information, Twitter has emerged as a leading go-to source for the latest in news, entertainment and more. Now, Twitter is joining Everyday Health, Inc. to create HealthBeat, the first global real-time health alert and news offering. The partnership seeks to provide relevant health information and breaking news to the Twitter community in real time, offering promoted Tweets linking to Everyday Health’s news, expert advice, videos and tools that users can put into action.

HealthBeat will scour the 2 million daily health-related tweets in the U.S. to identify impending outbreaks and other health crises.

“We’ll be looking at the key health terms flaring up every day, and when something is indexing in an abnormal way, we’ll let Twitter know and we’ll supply content about what to do,” said Everyday Health President Michael Keriakos, in an interview published in Ad Age.

For example, Keriakos noted that HealthBeat could have been used to provide vaccination information to residents affected by a whooping cough outbreak in South Central Los Angeles two years ago.

Not only will the partnership provide important information relating to public health, it will also serve as a targeting mechanism for advertisers who are being sought by HealthBeat to promote content around broad health topics like allergies, flu season and insomnia.

While HealthBeat touts itself as the “first global real-time health alert” service, there are other online services – like Google’s flu tracker — that provide similar information on a regional or national level:

  • Launched in 2010, Health & Safety Watch is a Canadian-based web portal and iPhone app that lets users customize the type of alerts they want to see. It also indicates when an advisory or warning is over, for example, when a local water quality issue has been resolved.
  • In the U.S., the Centers for Disease Control and Prevention (CDC) provides alerts about health issues travelers may face when going abroad as well as alerts about disease outbreaks at home.
  • Also in the U.S., a service called HealthMap, developed out of Boston Children’s Hospital, offers an online portal called The Disease Daily, and a mobile app called Outbreaks Near Me.

“The sooner we get a signal of an infectious disease outbreak, the sooner we can devise an appropriate response, and hopefully, the negative impacts can be mitigated,” explained Anna Tomasulo, MA, MPH, HealthMap Program Coordinator, Boston Children’s Hospital.

According to Tomasulo, HealthMap has other tools that help prevent health problems.

“Our Vaccine Finder takes a person’s zip code and provides information on where they can access vaccines nearby,” she says, noting that the project started with flu vaccines but has since been expanded to other vaccines including human papillomavirus (HPV), measles, mumps and rubella (MMR), Varicella and more. “A questionnaire helps users determine what vaccine is most appropriate and provides a list of participating pharmacies within a given radius that provides the vaccine the user needs. Such vaccines help prevent costs associated with illness and potential hospital stays.”

So are HealthBeat, HealthMap and other real-time alert programs providing an important public health service? Are these alerts helpful or will they cause undue concern?

Categories: Access to Care