The Rev. Dr. Martin Luther King Jr. (MLK) Day of Service will be recognized in communities across America on Monday, Jan. 20 as part of UnitedWe Serve – the President’s annual national call to service initiative. A powerful catalyst that organizes and promotes local volunteer programs to benefit diverse populations, it “empowers individuals, strengthens communities, bridges barriers, creates solutions to social problems, and moves us closer to Dr. King’s vision of a ‘Beloved Community.’”
Recognized as a “day on, not a day off” since 1994, the MLK Day of Service is the only federal holiday observed as a national day of service. The campaign’s programs address a wide range of issues that include poverty, education and access to food, in addition to sponsoring numerous initiatives that intersect with health care. This year, the MLK Day of Service aims to empower people to advocate for and educate their communities about how to live healthfully, from working out to making better eating choices and obtaining the latest information on implications of the Affordable Care Act (ACA).
Some of the ways you can help raise awareness about health interventions that will help your volunteering to last beyond one day, include:
- Organizing a local fitness event
- Informing people in your local community about how the new health care law effects them
- Teaching a class on healthful cooking and eating
- Educating low- and middle-income families on opportunities to access affordable health care for their children
The MLK Day of Service website also includes a multitude of communications tools, such as:
- Resources on how to engage the media
- A toolkit for advocates to design and develop their own service projects so that people can address the needs of their local communities
- PSAs to air on local radio and TV stations, banners and widgets to show support on websites
- Promotional videos
- Links to Facebook, Twitter and YouTube
But why serve on MLK Day and join the movement to help transform communities and improve health care delivery?
“Dr. King devoted his life to advancing equality, social justice, and economic opportunity for all, and taught us that everyone has a role to play in making America what it ought to be,” Robert Velasco II, acting CEO of the Corporation for National and Community Service, said in a statement. “Now more than ever, we need to take heed of Dr. King’s teachings and work together to achieve his dream. Volunteer service is a powerful way to strengthen economic opportunity. And when better to start than on the day we honor Dr. King?”
Organizers of the MLK Day of Service hope that by giving advocates and allies the tools and information to make their projects newsworthy, word of the initiative will spread – along with the success of new and innovative service projects. The event provides volunteers with the critical resources they need to establish grassroots campaigns and service projects that they believe will empower individuals and local communities to make more informed choices across the spectrum of health.
Now share your story. Are you participating in the MLK Day of Service, and if so, tell us why. Have you – or someone you know – volunteered in one or more programs? What impact did it have in your local community?